There’s nothing the ServiceNow ecosystem loves more than a get-together. After all, this is a truly global network of vendors, experts, partners, and assorted ServiceNow fanatics spread right around the world.
By now, we’re no strangers to a remote catch-up or event, and there are plenty of great reasons to attend these. Indeed, there are a good few on this list. But there’s nothing quite like a face-to-face event to get stuck into the ecosystem, make new connections, and find out more about ServiceNow. Besides, how many remote events come with an after-party?
Of course, it’s not just about the after-parties and the catch-ups. ServiceNow events are some of the best opportunities to market your brand and find new customers, particularly for partners and vendors. In short, everybody’s a winner. So, where do you start?
ServiceNow Conferences: The Flagship Events
When you think about the phrase ‘ServiceNow events’, the options in this section probably spring to mind first. As you’d expect, they are the biggest and most important dates in the ServiceNow calendar.
All events are in-person conferences that attract a wide range of attendees. Despite their high profiles, there’s a good chance some of them may be new to you. But before we worry about them, let’s discuss the biggest event of all.
1. Knowledge Conference
If you’ve only heard of one ServiceNow event, it’s probably this one. The ServiceNow Knowledge conference is by far the biggest date in the ServiceNow calendar and is a major gathering for IT professionals, enterprise leaders, developers, customers, and partners.
Knowledge takes place each year in Las Vegas. It generally features several high-profile keynotes from ServiceNow CEO Bill McDermott, as well as several other executives and guest speakers. This event is also the most likely to feature new announcements and product updates, as we saw in this year’s conference just a few months ago.
For those more interested in the social scene, there is also a range of informal networking sessions, after-parties, demos, and more. And given the conference takes place in Vegas, there’s also plenty of fun to be had outside the conference hall. But perhaps we’ll leave those details for a different article…
- At a glance: Knowledge is the global flagship ServiceNow conference.
- Event type: In-person conference.
- Date and location: Annually each May.
- Best for: Anyone in the ServiceNow ecosystem. However, the higher cost of the Knowledge event means those attending are generally sponsored by an organization.
- Cost: In 2025, an individual pass for the whole conference cost $2,195. Discounts are usually available for early or group bookings.
- Find out more: Sign up for updates on Knowledge 2026.
2. CreatorCon
CreatorCon is a smaller ServiceNow event, aimed specifically at developers. Since 2014, it has been part of the broader Knowledge conference, taking place in May each year in Las Vegas. But this year, it branched out into a full-fledged event in its own right, across four locations: three in India and a fourth in Sydney, Australia.
As you’d expect, this is the place to be for any technical experts looking to connect with their peers, exchange tips, and generally geek out like only developers can. CreatorCon also includes workshops, labs, hackathons, developer keynotes, breakout sessions, and more.
- At a glance: CreatorCon is a series of developer-specific events in India and Australia, focusing on low-code, pro-code, automations, and integrations.
- Event type: In-person conference.
- Date and location: July in Bengaluru, Pune, and New Delhi (India), and Sydney (Australia).
- Best for: Developers and other technical experts.
- Cost: Free.
- Find out more: Register for upcoming and future CreatorCon events here.
3. ServiceNow World Forums
ServiceNow has always held smaller events and conferences in locations around the world, alongside the main event in Vegas. But in recent years, the company has started to expand and formalize these as part of the ‘World Forum’ series.
You can essentially consider these to be smaller versions of the Knowledge conference. They take place on a single day (generally towards the end of the year) and are completely free to attend. This makes them an attractive proposition for anybody who doesn’t want to spend the time and money on the full Vegas trip.
This year, World Forum events will take place across nine major cities: Sydney (July 24), Chicago (September 18), London (October 15), Tokyo (October 22), New York (October 29), Munich (November 12), Paris (November 20), Amsterdam (December 3), and Toronto (December 11). Follow the link below to register for these events.
- At a glance: A series of smaller regional conferences in various locations around the world.
- Event type: In-person conference.
- Date and location: Various dates and locations (see above).
- Best for: Anyone in the ServiceNow ecosystem, with a particular focus on enterprise IT decision-makers and regional partners.
- Cost: Free.
- Find out more: See the full list of dates and locations here.
The Best of the Rest: Virtual, Community, and AI Events
Headline conferences are great – but they’re not for everybody. If you’re more comfortable with smaller events, these options should be a better match for you.
These are generally more varied and less formal than those in the last section, with a wide range of event types, locations, and styles available. This includes official ServiceNow events, as well as third-party conferences that the company attends, and informal events organized by individual enthusiasts. There’s also a good mix of both remote and in-person events here as well.
4. ServiceNow Community Events
If you read our recent post on ServiceNow training resources, you’ll know that the ServiceNow Community is a fantastic online space to connect with other ServiceNow enthusiasts. It’s also full of blogs, Q&As, forums, and more.
But it’s not just an online space – the Community organizes a varied range of events, which are split into User Groups (all skillsets) and Developer Circles (for technical skillsets). Most of these are remote, but in-person events do also occur fairly regularly.
These are great for anybody who wants to build up their local network, get involved in the ServiceNow Community, or attend events at their own pace. Here, you’re more likely to encounter a smaller group of people. And if you’re active in the ServiceNow Community, you may well already know somebody attending. The events themselves are broad and varied, including everything from webinars to full conferences. Some of the upcoming events include the ServiceNow Impact Academy (Remote, July 30) and the ServiceNow at Space & Missile Defense Symposium (In-person, August 5).
- At a glance: Informal, peer-led meetups organized by the ServiceNow Community.
- Event type: Mostly remote, though regular in-person events do also occur.
- Date and location: Various.
- Best for: Developers, admins, and technical professionals seeking hands-on insights and networking.
- Cost: Free.
- Find out more: See the full list of ServiceNow Community Events here.
5. Virtual Events
This is the only section on this list to include exclusively online events. There’s a lot of crossover here with the remote events in the last section, and indeed, many topics could easily fall into either category. The only difference here is that these events are hosted by ServiceNow itself, rather than the Community.
The topics are quite practical and often product-specific. In particular, the demos are an important way to learn about new product releases and functionality you might not be aware of. Some of the upcoming workshops include “Optimize the ServiceNow CRM experience with GenAI” (July 30), “De-risk your Health & Safety Compliance through Automation” (August 5), and “Your guide to AI that works for IT” (August 6).
- At a glance: These are online-only events hosted by ServiceNow, including webinars, demos, and interactive sessions.
- Event type: Remote webinars.
- Date and location: Various dates, no fixed location.
- Best for: Anyone interested in the ServiceNow ecosystem. These are particularly good for remote workers, global attendees, or those exploring new capabilities.
- Cost: Free.
- Find out more: See the full list of ServiceNow virtual events here.
6. ‘Put AI to Work’ Summits
It won’t surprise you to hear that interest in AI-related topics has soared in recent years. As such, ServiceNow has this year announced a new range of AI-focused events, known as the ‘Put AI to Work Summits’. These are single-day events that happen in ten locations around the world.
You can expect the usual suite of tech conference activities here: an exposition hall, keynote speeches, and networking events. But as well as that, there is also a series of learning labs and breakout sessions, covering a whole range of AI-specific topics.
The first event took place in Montréal, Canada, in February this year, and there are another five remaining. All of these will take place in various locations across the Americas: São Paulo (August 21), Atlanta (August 25), Dallas (September 9), Washington DC (September 22), and Mexico City (September 25).
- At a glance: Single-day events focused on all things AI.
- Event type: In-person event.
- Date and location: Various (see above).
- Best for: Any ServiceNow practitioners, experts, or enthusiasts with a particular interest in AI.
- Cost: Typically free, with advance registration required.
- Find out more: Check out the full list of AI Summit events here.
7. Third-Party Events
ServiceNow also attends a series of third-party events organized by other companies. In many ways, these act like the Knowledge Conference, but for different industries and tech ecosystems.
Upcoming examples include the Black Hat USA 2025 (August 2025) and the HR Technology Conference (September 2025) – both of which are taking place in the Mandalay Bay Hotel and Conference Center in Las Vegas. The first of these is a specialist cybersecurity event, generally aimed at a more technical audience. As the name would suggest, the HR Technology Conference focuses on how technology is used in the HR sector.
It’s clear why ServiceNow attends events like this, since much of its business model revolves around specific industry and sector-specific solutions. If you or your customer base is involved in these niches, it could be worthwhile attending these as well. Otherwise, the other options on this list will offer a more classic ServiceNow event experience.
- At a glance: These are major industry conferences where ServiceNow participates through keynotes, sponsorships, or booth presence.
- Event type: Various in-person conferences and other third-party events.
- Date and location: Various.
- Best for: Anybody using ServiceNow in a specific context or industry use case, such as cybersecurity (Black Hat) or HR (HR Tech).
- Cost: Various.
- Find out more: See the full list of third-party events attended by ServiceNow.
So, Where Do You Start?
The great thing about events in this ecosystem is that there is something for everybody. Some people love the classic big tech conference scene, complete with expo halls, keynotes, and let-your-hair-down style social events in places like Las Vegas. Others might prefer to connect in smaller groups, either remotely or in your local area. Luckily, there are plenty of options for these as well.
But if you are looking to show your face at an in-person conference, you should probably sign up sooner rather than later, since there are a number of upcoming events throughout August. This includes the Black Hat Security event, the five remaining ‘Put AI to Work’ summits, and a range of smaller virtual and ServiceNow Community-organized events.
If you want to sign up, you can do so through the links in the sections above. Whatever you choose to attend, we hope you have a fantastic time!