There’s nothing the ServiceNow ecosystem loves more than a get-together.
By now, we’re no strangers to a remote catch-up or event, and there are plenty of great reasons to attend these. Indeed, there are a good few on this list. But there’s nothing quite like a face-to-face event to get stuck into the ecosystem, make new connections, and find out more about ServiceNow.
After all, this is a truly global network of vendors, experts, partners, and assorted ServiceNow fanatics spread right around the world. Opportunities to meet in person don’t come by that often, which makes them very valuable.
If you’re familiar with the ServiceNow event landscape, you’ll recognize many well-known events returning in 2026. The World Forum and AI Summit events both feature heavily in the calendar, as well as the flagship Knowledge Conference, which took place in May. While some have already taken place, there are still plenty of events scheduled for the second half of 2026.
ServiceNow Conferences
When you think about the phrase ‘ServiceNow events’, the options in this section probably spring to mind first. As you’d expect, they are some of the most important dates in the events calendar.
All these events are in-person conferences that attract a wide range of attendees – and take place right around the world.
First, let’s start with the biggest event of all:
Knowledge Conference
If you’ve only heard of one ServiceNow event, it’s probably this one.
The annual Knowledge conference is by far the biggest date in the ServiceNow calendar. It’s a major gathering of the entire ServiceNow ecosystem, including IT professionals, enterprise leaders, developers, customers, and partners.
The conference takes place each year in Las Vegas. It features several high-profile keynotes from ServiceNow CEO Bill McDermott, alongside other executives and guest speakers.
The annual conference also features some of the year’s biggest product announcements. This year, we saw the release of ServiceNow Otto, Autonomous Security and Risk, and a major expansion of Autonomous Workforce. If you want to catch the breaking news as it happens, this is the place to be.
For those more interested in the social scene, there are also several informal networking sessions, after-parties, demos, and more. And given the conference takes place in Vegas, there’s also plenty of fun to be had outside the conference hall. This year, we were even treated to a guest appearance by Idris Elba and the Backstreet Boys at the event’s official after-party.
Key Details: Knowledge
- At a glance: Knowledge is the flagship global ServiceNow conference.
- Event type: In-person conference.
- Date and location: Annually each May, in Las Vegas.
- Best for: Anyone in the ServiceNow ecosystem. However, the higher cost of the Knowledge event means those attending are generally sponsored by an organization.
- Cost: In 2026, an individual full-conference pass was $2,195. Discounts are usually available for government employees, as well as early or group bookings.
- Find out more: Here’s everything we know so far about Knowledge 2027.
ServiceNow World Forums
ServiceNow has always held smaller events and conferences in locations around the world, alongside the main event in Vegas. But in recent years, the company has started to expand and formalize these as part of the ‘World Forum’ series.
You can essentially consider these to be smaller versions of the Knowledge conference. They take place on a single day (generally towards the end of the year) and are completely free to attend. This makes them an attractive proposition for anybody who doesn’t want to spend the time and money on the full Vegas trip.
In 2026, these will run from July through December in nine major cities around the world. The lineup is almost identical to last year, with only one major change: Mumbai, India, is now listed on the lineup, while Munich, Germany, has been removed.
Here’s the full list of dates:
- Sydney, Australia: July 30, 2026
- New York, US: September 10, 2026
- Chicago, US: October 6, 2026
- Mumbai, India: October 6, 2026
- London, UK: October 20, 2026
- Tokyo, Japan: October 27-28, 2026
- Amsterdam, Netherlands: October 28, 2026
- Toronto, Canada: November 3, 2026
- Paris, France: December 2, 2026
Otherwise, the timelines and agenda for the World Forum sessions are very similar in 2026 to previous years.
Key Details: World Forum
- At a glance: A series of smaller regional conferences in various locations around the world.
- Event type: In-person conference.
- Date and location: Various (see above).
- Best for: Anyone in the ServiceNow ecosystem, with a particular focus on enterprise IT decision-makers and regional partners.
- Cost: Free.
- Find out more: See the full list of dates and locations here.
AI Summits
With AI gaining more and more attention, it’s little surprise that ServiceNow chose to introduce AI-specific events.
The AI summits were first introduced last year, as the ‘Put AI to Work’ summits. Now, they’ve returned with a slightly less cumbersome name (the ‘ServiceNow AI Summits’), and a host of new locations. Across 2026, there will be forty events around the world, up from just ten last year.
You can expect the usual suite of tech conference activities here: An exposition hall, keynote speeches, and networking events. But there’s also a series of learning labs and breakout sessions, covering a whole range of AI-specific topics.
While many of the 2026 events have already taken place, some still remain:
- Zurich, Switzerland: July 2, 2026
- São Paulo, Brazil: August 5-6, 2026
- Dallas, United States: August 17-18, 2026
- Atlanta, United States: August 24-25, 2026
- Dubai, UAE: September 17, 2026
- Munich, Germany: October 7, 2026
- Frankfurt, Germany: November 3, 2026
- Riyadh, Saudi Arabia: November 4, 2026
Key Details: AI Summits
- At a glance: Single-day events focused on all things AI.
- Event type: In-person event.
- Date and location: Various (see above).
- Best for: Any ServiceNow practitioners, experts, or enthusiasts with a particular interest in AI.
- Cost: Typically free, with advance registration required.
- Find out more: Check out the full list of AI Summit events here.
The Best of the Rest: Virtual and Community Events
Headline conferences are great – but they’re not for everybody. If you’re more comfortable with smaller events, these options should be a better match for you.
These are generally more varied and less formal than those in the last section, with a wide range of event types, locations, and styles available. This includes official ServiceNow events, as well as third-party conferences that the company attends and informal events organized by individual enthusiasts. There’s also a good mix of both remote and in-person events here as well.
ServiceNow Community Events
The ServiceNow Community is a fantastic online space to connect with other ServiceNow enthusiasts. It’s also full of blogs, Q&As, forums, and more. But it’s not just an online space: The Community also hosts a wide range of different events. While most of these are remote, there are regular in-person events as well.
These live events tend to be associated with local ServiceNow User Groups (‘SNUGs’), which are location-specific community groups. In particular, each SNUG has a formal in-person event, once a year, and more frequent informal meet-ups.
These are great for anybody who wants to build up their local network, get involved in the community, or attend events at their own pace. Here, you’re more likely to encounter a smaller group of people. And if you’re active in the ServiceNow Community, you may well already know somebody attending.
The events themselves are broad and varied, including everything from webinars to full conferences. Some upcoming events include: Get Started With Simplified Change Admin Experience (Remote, July 7), Predict, Prevent, Prosecute (Remote, July 28), and Autonomous IT Academy – CSDM (Remote, July 22).
Key Details: Community Events
- At a glance: Informal, peer-led meetups organized by the ServiceNow Community.
- Event type: Mostly remote, though regular in-person events also occur.
- Date and location: Various.
- Best for: Developers, admins, and technical professionals seeking hands-on insights and networking.
- Cost: Free.
- Find out more: See the full list of ServiceNow Community Events here.
Virtual Events
This is the only section on this list to include exclusively online events. There’s a lot of crossover here with the remote events in the last section, and indeed, many topics could easily fall into either category. The only difference here is that these events are managed by ServiceNow itself, rather than the Community.
The topics are quite practical and often product-specific. In particular, the demos are an important way to learn about new product releases and functionality you might not be aware of. Some of the upcoming workshops include the CRM AI Digital Summit (currently ongoing), The TEI of ServiceNow Security Operations: A Forrester Readout (June 25, 2026), and Breaking the vicious ticket cycle with autonomous operations (June 30, 2026).
Key Details: Virtual Events
- At a glance: These are online-only events hosted by ServiceNow, including webinars, demos, and interactive sessions.
- Event type: Remote webinars.
- Date and location: Various dates, no fixed location.
- Best for: Anyone interested in the ServiceNow ecosystem. These are particularly good for remote workers, global attendees, or those exploring new product capabilities.
- Cost: Free.
- Find out more: See the full list of ServiceNow events here.
Industry Events
ServiceNow also attends a series of third-party events organized by other companies. In many ways, these act like the Knowledge Conference, but for different industries and tech ecosystems.
Upcoming examples include the Black Hat USA 2025 (August 2026) in Las Vegas and the Gartner Application Innovation and Business Solutions Summit 2026 (September 2026) in London.
It’s clear why ServiceNow attends events like this, since much of its business model revolves around specific industry and sector-specific solutions. If you or your customer base is involved in these niches, it could be worthwhile attending these as well. Otherwise, the other options on this list will offer a more classic ServiceNow event experience.
Key Details: Industry Events
- At a glance: These are major industry conferences where ServiceNow participates through keynotes, sponsorships, or booth presence.
- Event type: Various in-person conferences and other third-party events.
- Date and location: Various.
- Best for: Anybody using ServiceNow in a specific context or industry use case.
- Cost: Various.
- Find out more: See the full list of industry events attended by ServiceNow.
So, Where Do You Start?
The great thing about ServiceNow events is that there’s something for everybody. Some people love the classic big tech conference scene in places like Las Vegas, complete with expo halls, keynotes, and let-your-hair-down style social events. Others might prefer to connect in smaller groups, either remotely or in your local area. Luckily, there are plenty of options for these as well.
If you want to sign up, you can do so through the links in the sections above or browse the full list of events here. Whatever you choose to attend, we hope you have a fantastic time!