ServiceNow Knowledge – the platform’s flagship conference – takes place in May each year in the center of Las Vegas.
This year’s event is coming up – Knowledge 2026 will be in town from May 5-7, and it promises to be quite the event…
Conference Highlights
So what can you expect from this year’s conference? Here are a few highlights for attendees to look out for:
- Meet the experts: Hundreds of sessions led by the ServiceNow product team.
- Hear from inspiring speakers: As well as inspiring sessions from ServiceNow experts, there will no doubt be a celebrity appearance or two – stay tuned!
- Explore the Expo: Experience the latest solutions with live demos and 1:1 advice.
- Get hands-on at CreatorCon: Come together to build, connect, and innovate.
- Join the After Party at The Sphere: Idris Elba and Backstreet Boys, anyone?
What’s on the Agenda?
From keynotes and panels to roadmaps and roundtables, there is a truly vast library of sessions on the table at Knowledge, taking place at The Venetian Expo and Convention Center. With hundreds of product and breakout sessions to choose from, the real challenge will be squeezing everything in.
As an attendee, you’ll be able to search by day, topic, audience, product, or session style. Want to save your favorite sessions? Go to My List, log in, and start adding!
Keen to catch up with last year’s event? Check out 2025’s highlights here.
Explore The Expo
The Expo is the heartbeat of Knowledge. Here, attendees can come together to explore the latest solutions, see live demos, and receive invaluable 1:1 advice.
There will be industry and solution demos taking place across seven expo theaters, with over 100 sponsors to connect with and customer showcases to look forward to.
Connect at CreatorCon
This is where the action’s at! Don’t miss out on visiting this unique space for ServiceNow practitioners – developers, architects, and admins alike. Open to all levels and abilities, the CreatorCon Hackathon is well worth a look if you want to test your skills and creativity.
Party Time
Vegas has plenty of post-conference entertainment on offer, but if you’re keen to stick close to the conference, it’s well worth attending the welcome reception on Tuesday – a nice way to unwind after the first day and connect with the community over some nibbles.
And did we mention the After Party on Thursday? Head over to the incredible Sphere venue to see Professor Idris in action behind the decks, followed by the legendary Backstreet Boys. Backstreet’s back!
How Much Does it Cost to Attend?
As of 2026, a full conference pass will set you back $2,195 (same as 2025). However, it’s worth knowing that this figure goes down significantly per person when you purchase a group pass (this requires five or more attendees). You can also save $200 if you register before February 28.
Finding Accommodation
Of course, as well as the ticket itself, you’ll also have travel and accommodation to consider. Last year, Knowledge partnered with the Venetian Hotel, the Wynn, and Treasure Island Hotel Casino, which gave registered attendees the benefit of discounted rates. We’ll keep you posted on this year’s event.
If you miss out on conference rates, all is now lost – Vegas will always have room for you. Check out alternative hotels here.
Still Need Convincing?
Or perhaps your boss needs a little more information to help seal the deal? The ServiceNow team has put together a useful email template to help kickstart the conversation. Here’s how attending Knowledge can “drive transformation in every corner of your business”.
Final Thoughts
Knowledge offers a unique opportunity to connect with the ServiceNow community while absorbing the latest and greatest updates from HQ.
We hope this brief guide has helped you prepare for the event, and if not, here are some frequently asked questions and everything else you need to know before you go. We’ll see you there!