Boost Your Career by Joining a ServiceNow SNUG

If you’re active in the ServiceNow community, you’ll have a good idea of the resources and collaboration opportunities available online. This is great for fostering a truly global community, as it means that people can network, join in, and learn from wherever they are in the world. 

But even in tech, some things are better local, and these connections are exactly what ServiceNow User Groups (SNUGs) are designed to enable. So if you’re looking to connect, meet up in person, or keep on top of local job opportunities, this is the space for you. Here’s everything you need to know about ServiceNow user groups.

What Are ServiceNow User Groups (SNUGs)?

A SNUG is a community designed for ServiceNow practitioners, customers, and partners – generally within a particular geographic area. They offer a place where ServiceNow enthusiasts can network, share local job information, and organize meet-ups. 

SNUGs are generally specific to a city, country, or region. In the US and India, for instance, it’s common for them to take place on a city-by-city basis. Elsewhere in the world (particularly in Europe), they’re more likely to take place on a country-by-country basis. This generally depends on the size of both the country and the ServiceNow community within it. There are also a small number of groups that span multiple countries (such as Belgium/Luxembourg, Czechia/Slovakia).

SNUGs form part of the wider ServiceNow Community. In practice, each forms a mini community of its own, largely revolving around online activity, regular formal events, and more ad hoc meet-ups. While ServiceNow manages the broader program, most of what happens in SNUGs is led by the people in them. 

At the time of writing (mid-2026), there are a total of 127 SNUGs around the world. The vast majority of these belong to a city, country, or broader region. But a small number are also centered around a particular topic or industry, such as Federal and US Public Sector SNUG and US – Higher Education Virtual.

The Benefits of SNUGs – Why Should You Join? 

“While the broader ServiceNow Community is excellent for learning, asking questions, and sharing knowledge online, user groups bring a personal and collaborative dimension to that experience. They allow you to build genuine professional relationships, exchange ideas, discuss real-world challenges, and learn directly from practitioners who have tackled similar use cases.”

Anubhav Ritolia, Senior ServiceNow Architect

There are plenty of good reasons to consider joining a SNUG:

• Peer-to-peer collaboration: Just like anywhere else in the ServiceNow community, SNUGs offer a great opportunity to ask questions, contribute answers, and learn from the wider community.
• Local networking opportunities: Your local SNUG is often the best place to find ServiceNow-specific job postings or talent in your area. 
• Build your own profile: Wherever your ServiceNow career is going, it helps to have a strong network. Being involved in your local community is a great way to boost your profile and gain new connections. 
• Present, host an event, or lead a SNUG: You can also take your career to the next level by leading a session, event, or even the SNUG itself. And who knows where this experience could lead? It could be great practice for presenting at larger events like Knowledge.

But the true value of SNUGs lies in the communities they build. As Theocharis Rassias, SNUG leader for Greece and Cyprus, said to NowBen: “SNUGs are all about connectivity… It’s about sharing experiences.” He went on to highlight the value of the local element, saying how important it is to have conversations “in your local language, with local people”. 

What Does Being a SNUG Member Involve? 

The great thing about ServiceNow user groups is that you can get involved on your own terms. As Anubhav Ritolia, Senior ServiceNow Architect, said to NowBen, “being a member does not require a major time commitment. For most people, it simply means staying connected with the community and taking advantage of opportunities as they arise.”

However, he went on to say that “the value depends on how actively you choose to participate… Active contributors often build strong personal brands within the ServiceNow ecosystem, establish visibility through community contributions, and develop meaningful relationships with peers.”

Ritolia also described some of the opportunities and activities that being involved in a SNUG could involve: 

• Following upcoming events and announcements.
• Participating in community discussions.
• Sharing interesting articles, insights, or learning resources.
• Networking with fellow professionals on LinkedIn.
• Supporting local events as a volunteer.
• Presenting or sharing experiences with the community.

If you want to get the most out of the SNUG experience, this is a fantastic place to start.

How Have SNUGs Changed in 2026?

Recently, ServiceNow has introduced some minor changes to how SNUGs are structured. The biggest change is that Developer User Groups are being rolled into the broader SNUG program. The new structure also formalizes the distinction between the SNUG group and the regular, formal meetups. 

This means the SNUG program now consists of three main pillars:

• SNUGs: This is what most people think of when they mention ServiceNow SNUGs. At its heart, this is a mini version of the broader ServiceNow community website, involving ServiceNow practitioners, partners, and customers in a specific area. You can sign up through the Community website using your standard login credentials. Members of the group may also arrange more informal meet-ups in person, alongside the official ServiceNow event (below). 
• SNUG Live Events: Each SNUG has a dedicated in-person annual event, which is organized and (to some extent) managed by ServiceNow itself. This is the most formal aspect of the SNUG program, since it’s effectively an official ServiceNow event. Nonetheless, group members are heavily involved in planning the event and its agenda. 
• ServiceNow Developer User Groups: These are specific user groups for technical specialists. Historically, they’ve been known as Developer Meetups and haven’t been included in the SNUG program. These also tend to be region-specific. But because they’re for technical specialists, they’ve always been considered a separate category within the wider ServiceNow community. 

ServiceNow’s goal here is to streamline the experience of getting involved in local user groups.

“ServiceNow is trying to connect the dots,” said Rassias, suggesting the change was a positive one. He also explained that the distinction between standard user and developer groups felt arbitrary, and that he would prefer not to have to exclude developers or implementers from events. “They’re trying to fix that because, in some countries, the communities aren’t that big.” 

Therefore, the new structure aims to bring all user groups together under a common brand identity. 

Full List of ServiceNow User Groups

How to Get Involved in a ServiceNow User Group

“You do not need to be an expert, a speaker, or even have years of experience to participate in a user group. The only prerequisites are curiosity, an interest in ServiceNow, and a willingness to learn from others.”

Anubhav Ritolia, Senior ServiceNow Architect

So, here’s the big question – where do you start?

To sign up for your local SNUG, log in to your ServiceNow community group profile and scroll to user groups. You should then be able to browse relevant groups and join through the website. 

According to Rassias, it’s also worth getting in touch with either ServiceNow or SNUG members themselves directly. “Reach out to ServiceNow,” he said… “and connect yourself to people that already have experience with these things.” This is particularly helpful if you want to chat about the experience before diving straight in. 

You can generally find active SNUG members through the relevant community page, or via LinkedIn.