ServiceNow has acquired Israeli AI startup Sweep in a deal thought to be worth hundreds of millions of dollars, according to reports. It comes two months after ServiceNow acquired ai.work, another Israeli startup, for tens of millions of dollars.
Sweep provides an agentic layer for enterprise systems that connects, interprets, and governs how everything works together as systems scale and metadata complexity grows, working across enterprise platforms like ServiceNow, Salesforce, and HubSpot.
ServiceNow’s Acquisition Spree
Sweep, which was founded in 2021 by Ido Gaver and Eran Kirshenboim, has raised $46M in disclosed funding. Its $22.5M Series B round was announced in May 2025.
The company’s product is intended to make go-to-market teams’ systems more adaptive, with AI enabled to act on information within enterprise software, instead of simply analyzing it.
Customers of the company have included LG Electronics, Brex, Mass General Brigham, NBC Sports, Wix, and Exiger.
Neither ServiceNow nor Sweep have officially announced the deal, or disclosed how much it is worth, but a ServiceNow spokesperson told CTech: “Sweep’s technology and expertise strengthen our AI-native development capabilities and advance agentic deployment for CRM. The impact for customers is direct: faster time-to-value as they scale agentic systems.”
ServiceNow appears to be on something of an acquisition spree. On July 1 this year, ai.work announced that they had entered into an agreement to be acquired by ServiceNow, in a deal believed to be worth tens of millions of dollars.
It also appears to be another acquisition of ServiceNow for a company that did a reasonable amount of growth in the Salesforce ecosystem.
In April 2025, ServiceNow acquired Logik.AI, an AI-powered Configure, Price, Quote (CPQ) solution, not long after stepping into the world of CRM. Salesforce also stepped into the ITSM world, signalling a flare-up in competition between the two SaaS giants.
NowBen has contacted ServiceNow and Sweep for comment. This is a breaking news post and is being updated – check back later for more information.
Summary
ServiceNow has reportedly acquired Israeli AI startup Sweep. The deal is believed to be worth hundreds of millions of dollars. Sweep, which was founded in 2021, has raised $46M in disclosed funding.
It comes after ServiceNow acquired ai.work, another Israeli startup, for tens of millions of dollars.