Last week, ServiceNow announced its earnings results for the last quarter of 2025. Understandably, the headlines were dominated by the figures – another guidance-beating quarter, followed by a slide in the company’s stock price. But at the same time, ServiceNow also announced a series of partnership and customer announcements, which build on a steady trickle of similar announcements we’ve seen over the last few months.
Updates like this are far from out of the ordinary for ServiceNow. But it’s helpful to consider what agreements are being made, with whom, and why – to better understand the impact these will have on the wider ecosystem. As such, we thought it’d be worth recapping the announcements from last week, as well as the other announcements we’ve seen over the last few months. Here’s what you need to know.
1. Anthropic
Last week, ServiceNow announced a new partnership with AI research company Anthropic – the company behind Claude.
Claude is one of the most widely-adopted AI products on the market. Against that backdrop, it’s easy to see why ServiceNow wants to strengthen its relationship with the AI vendor. As part of this expanded partnership, it will now be easier for ServiceNow users and employees to take advantage of Claude’s AI models via the ServiceNow platform.
Specifically, Claude has been chosen as the default model for the ServiceNow Build Agent – a relatively new offering that enables ‘vibe coding’ in the ServiceNow ecosystem. Elsewhere, the AI vendor is being prioritized as a preferred model across the ServiceNow AI Platform, while Claude and Claude Code will be made available to ServiceNow’s global workforce of 29,000 employees.
“A common error enterprises make with AI is to treat it as a kind of ‘bolt-on’ tool that you access now and then. But the way to get much better results is to make AI an integral part of how you get work done – woven into the whole range of things workers do every day. That’s where you actually start to see what these systems can do, and it’s what we’re doing in our partnership with ServiceNow.”
Dario Amodei, CEO and Co-Founder, Anthropic
2. Fiserv
Fiserv is a fintech and financial services organization that delivers payment services to global organizations, from small to medium-sized businesses (SMBs) all the way up to enterprises. Last week, it was announced that the payment vendor would expand usage of ServiceNow products and services, with a particular emphasis on Now Assist for Financial Services Operations (FSO) and IT Service Management (ITSM).
The announcement “builds on a long-standing relationship” between the two organizations. Fiserv expects the investment to help it proactively improve the performance of its operational workflows and customer support services.
“By using ServiceNow Now Assist, we’re embedding intelligence directly into our operational workflows, enabling our teams to identify issues earlier, resolve incidents faster, and operate with greater consistency at scale. This allows us to move from reactive support models to proactive, resilient operations, strengthening the reliability our clients expect from Fiserv every day.”
Pete Cavicchia, Global Chief Technology Officer, Fiserv
3. Panasonic Avionics Corporation
Panasonic Avionics provides in-flight entertainment and connectivity to hundreds of airlines worldwide. The organization is an existing ServiceNow customer that announced a renewed investment in the company’s product and services. Like Fiserv, the news was released last week, coinciding with ServiceNow’s Q4 earnings release.
As part of the deal, Panasonic Avionics will replace ‘siloed legacy systems’ with ServiceNow CRM and Now Assist. Principally, the new solution will make it easier to manage the company’s growing customer base by bringing billing, pricing, and marketing into a single integrated platform. To accomplish this, it will rely on third-party integrations with Aria Billing Cloud and Tenon Marketing Automation.
“When you’re supporting hundreds of airlines and thousands of aircraft, reliability and speed are mission-critical. By unifying sales, service, and billing on the ServiceNow AI Platform, Panasonic Avionics can move beyond visibility to action – using AI to anticipate issues, guide decisions in real time, and automate work across operations.”
Paul Fipps, President of Global Customer Operations, ServiceNow
4. OpenAI
OpenAI is another major AI vendor that needs no introduction. As the company behind ChatGPT, it has played a huge role in the AI transformation we’ve seen playing out over the last few years.
At the end of January, the company confirmed a new multi-year agreement in collaboration with ServiceNow, which will give customers access to frontier models’ capabilities. In particular, ServiceNow will make use of OpenAI’s models to build speech-to-speech and native voice technology “to break through language barriers and offer more natural interactions”.
From ServiceNow’s perspective, the goal is to make it easier for customers to interact with its platform using natural language commands. This could include escalating incidents, creating workflows, answering queries, or simply finding information from within the ServiceNow platform.
“With OpenAI, ServiceNow is building the future of AI experiences: Deploying AI that takes end-to-end action in complex enterprise environments. As companies shift from experimenting with AI to deploying it at scale, they need the power of multiple AI leaders working together to deliver faster, better outcomes. Bringing together our respective technologies will drive faster value for customers and more intuitive ways of working with AI.”
Amit Zavery, President, Chief Operating Officer, and Chief Product Officer, ServiceNow
5. Microsoft
The next entry takes us back toward the end of 2025, when a new integration was announced between several ServiceNow and Microsoft products. Unsurprisingly, there’s a particular focus on agentic AI here.
The headline announcement centered around the integration of ServiceNow’s AI Control Tower and Microsoft Agent 365 – two products that enable customers to manage, deploy, and govern AI agents. This should make it easier for customers to mix agentic AI features and technology from both vendors, without worrying about vendor lock-in or creating silos. As such, Microsoft AI tools like Microsoft Foundry and Copilot Studio will also be automatically discoverable from the ServiceNow AI Platform.
In the same announcement, the companies also confirmed that ServiceNow Build Agent would integrate with Microsoft’s GitHub to “access GitHub issues, pull requests, and discussions, and automate repetitive tasks”.
“By seamlessly connecting agentic orchestration and governance across ServiceNow and Microsoft, we’re giving organizations the power to manage and monitor intelligent agents that deliver real work and real impact – safely and at scale. This is how we move from isolated AI experiences to enterprise-wide automation, delivering trust, control, and ROI.”
Jon Sigler, Executive Vice President and General Manager, AI Platform, ServiceNow
6. Figma
Figma is a cloud-based collaborative design tool. Over the last few years, it has quickly become the go-to option for SaaS-based design, with a nearly 40% market share.
Last November, ServiceNow announced the release of a new integration powered by Figma’s Model Context Protocol (MCP) server. In short, it enables ServiceNow customers to create enterprise apps based on Figma designs.
The integration works with the ServiceNow Build Agent, which already enables users to build apps using natural language instructions. To take advantage of the collaboration, users need only add a link to the Figma design as a Build Agent prompt.
From there, Build Agent will generate a full-stack ServiceNow application, complete with data models, UI code, business logic scaffolding, and more.
“In a world of AI-generated software, design is the differentiator that will make your product stand out. This MCP integration brings important Figma design context directly into ServiceNow’s AI workflows to help teams efficiently build high-quality, differentiated enterprise products.”
Kris Rasmussen, Chief Technology Officer, Figma
7. NTT DATA
The final entry on this list also came late last year, when ServiceNow announced a multi-year partnership with the global IT services provider and consultancy NTT DATA. It involves something of a quid pro quo, with both organizations agreeing to use each other’s services. Like many other recent partnerships, the agreement is heavily focused on AI products.
On NTT DATA’s part, this will involve using ServiceNow AI Agents to “drive productivity, efficiency, and customer experience improvements across its global operations”. On the other hand, ServiceNow agreed to make NTT DATA a “strategic AI delivery partner”, making use of the company’s consultancy services and global reach to help customers deploy AI tools at scale.
Both companies expect to increase their use of each other’s products and services as part of the agreement.
“Expanding our partnership with ServiceNow is a key milestone in our mission to build the world’s leading AI-native services company. By combining ServiceNow’s agentic AI platform with NTT DATA’s global delivery scale and industry expertise, we’re enabling enterprises to accelerate innovation, enhance productivity, and achieve sustainable growth.”
Abhijit Dubey, President, CEO, and Chief AI Officer, NTT DATA
Final Thoughts
While it’s interesting to see ServiceNow doubling down on strategic partnerships, it’s perhaps not much of a surprise.
For some time now, the organization has been clear about its goal to become the ‘AI operating system for enterprise’, and to eliminate siloed IT systems as much as possible. Both of these objectives require the ServiceNow platform to work smoothly alongside third-party systems and AI vendors, so it makes sense to see such prolific names as Anthropic, OpenAI, and Microsoft on this list.